Brand ya life

DesignLaci JordanComment

So I was thinking about what I wanted to blog about for today and realized Its been awhile since I've discussed what I'm doing in regards of my own branding.

Guess what.....I'm finally making things. 

I've talked about my branding a million times on this blog, sad thing is I posted a moodboard (which hasn't changed much) this time last year.


I also spoke about it here and here, which is more current but was last year. 

Designing for myself is the most challenging thing. I'm constantly growing and my aesthetic changes and refines very quickly. While I'm always evolving there's something that never changes, I'm very androgynous. I've always been a tom boy but as I've gotten older my style sits in the middle of feminine and masculine. I love to switch it up and keep myself on my toes. Same goes for my branding, I want something bold and striking while also incorporating color, personality, and femininity.

I've spent sooooo much time trying to wrap my mind around what this could look like. In my mind a designer's logo should be special and actually look "designed" vs a simple typed out logo. Guess what all the logos look like on my moodboard? Minimal typed out logos. Instead of going with what I like I put a ton of pressure on myself to create something "designy" (yes I made that up) and over thought the entire process.

So finally I decided to let loose and just start making things I like. I'm not doing a "rebranding" announcement or anything but you'll start to see changes in the way the site looks over the next couple of weeks. Once I have everything in place I'll do a post covering my personal branding process. There's one huge thing I've learned from this process and its to trust myself. I let this project drag out because I didn't trust myself to create something "worthy enough" (even thought I'm designing for everybody and they mama's. Anywho trust yo self and happy hump day. New things coming soon! 

Laci out. 


LifeLaci JordanComment

I was on my way to check out a new gym yesterday while vibing out to Beyonce's new album Lemonade, the song "Sorry" to be exact. Even though I've listened/watched a million times when I heard the line "looking at my watch he should've been home" I immediately thought of this illustration (and the gif on my IG). I didn't create the illustration with a blog post in mind but I thought why not, I'm overdue.

So lets catch up on my life and lack of blogging. 

I'm at a place in my life where I'm constantly wondering what's next.  I try not to be one of those super life planner types that has an age and date that they want to be successful by but I'm sooooo ready to know what my next steps are career wise. I've spent the last couple of months trying to figure that out but as of this week I've decided to let go and let my hard work run its course which leads me to my next point.

Hard work

I had a coffee meeting with a colleague and received some advice that I've heard a million times but needed to hear it again.  "Be the best at what you do and opportunities will present themselves".  I have a pretty decent work ethic but I know that personally I could take it up a notch, not to impress my boss or anyone else but to impress my damn self.  I'm trying to reach Beyonce levels over here.  Another piece of advice was "take advantage of who you are".  I'm a black woman with a certain set of skills/education that most people don't have.  I have a voice and flair thats different from my peers, and with the diversity being one of the main buzzwords in entertainment I fit a mold that's one of a kind and can translate my work across different demographics.  At that moment I realized that I have more power than I think, if I mesh that with EXCELLENT work nothing but good could happen.  

Along with improving my work ethic a huge goal of mine is to practice better time management.  Which is a huge reason of the lack of blogging. Ya girl has been BUSY! My freelance schedule is out of control on top of my 9-5 work. Even though I've honestly been busy there's plenty of time where I could've blogged instead of wasting time doing other things.  Along with blogging I have a million ideas, from starting a podcast to creating products and there's no reason why some of these things are still ideas instead of actually happening.  Main point, I gotta get it together.  

I have dreams of becoming an influencer in the design world (actually in every world). Why? Because there's no one like me for me to look up to. I'm finally realizing that I TRULY have a voice that other people like and will relate to. Its time to stop wasting time and create the content I want to see in the world.  If you're reading this whatever you've been procrastinating on DO IT because the world is just waiting on us to show up and show out. 

Laci out

*drops mic

Saint Heron Store

LifeLaci JordanComment
photos courtesy of Saint Heron

photos courtesy of Saint Heron

If I had to pick a spirit animal Solange would be it, I absolutely love her! I plan to have a Solange appreciation day on the blog soon but for now let me just stan out on how creative this woman is.  If you aren't familIar Solange has a brand called Saint Heron, which is an extension of Saint Records and a collaborative place for diverse music and art content. 

During SWSW the Saint Heron team in partnership with BigCommerce launched an online shop.  Staying true to the brand the shop promotes diverse artists that are contributing to the culture.  When Refinery 29 asked Solange what makes this ECommerce platform different she answered "The intent of our shop is to celebrate innovation and diversity through designers of color — I don’t think that’s something that everyone has focuses on. I think everybody is kind of waking up and realizing that we have to do a better job of diversifying our industries and to do that in the right way. I’m just really glad Saint Heron is a part of the conversation."

Right now Saint Heron IS the conversation, Solange recognized the need for a space for black women and decided to do something about it.

The site showcases a variety of different items and designers ranging from clothing to pottery. I've had my eye on Kenesha Sneed's ceramic pottery for awhile now, I guess its time to purchase before she's too big for me to afford it LOL! I just love Solange and team for creating this space, it not only highlights diverse talent but also gives a way for the artist to reach a bigger demographic while also making an income. Check out the shop here, and make sure to spend some coins.  Soon as payday comes, Im there. 

– Kenesha Sneeds Pottery 


My Afrocentric life

Inspiration, DesignLaci Jordan2 Comments

We're all familiar with the infamous Google doodles, personally I could drop everything and just work as a Google doodler for the rest of my life but until that happens let me share my most recent favorite doodle.  In 2015,  Google held its Doodle 4 Google contest and asked kids everywhere to doodle about "What makes me…me." 

Meet DC native, 10th grader, Akilah Johnson... winner of this years Doodle 4 Google contest.  When asked the background on her piece, here's what Akilah had to say 

"When I was younger, I attended Roots Public Charter School and Roots Activity Learning Center in Northwest Washington, D.C. These schools promote a strong connection to African heritage, and an Afrocentric lifestyle; we regularly celebrated important African American people and I learned a lot about my history as an African American. As I grew older, I realized that the black people that came before us have made us into what we are today. So of course I had to include them in my doodle on the theme “What makes”

My goal with my art was to not only turn heads but souls as well—not only for someone to see it and be amazed by it but also to have them understand and connect with it. My drawing explores childhood themes and then moves into reflections on our society. Everything surrounding the word "Google" depicts my characteristics. Of all the things I chose to include, the six most special to me are the Symbol of Life (the ankh), the African continent, where everything began for me and my ancestors, the Eye of Horus, the word "power" drawn in black, the woman's fist based on one of my favorite artist’s works, and the D.C. flag—because I’m a Washingtonian at heart and I love my city with everything in me!

I've always been encouraged to pursue art, especially by my teachers—first Baba Camera from Roots, and now my art teacher Zalika Perkins. But participating in Doodle 4 Google gave me an understanding of why art matters and why MY art matters—because it speaks to people. No matter our differences, everyone is touched by art in some way. Winning this competition opened my eyes to the many types of art and the many ways it can resonate with people. I’m excited to keep creating art that matters." – Akilah Johnson via the Official Google Blog

Akilah is such an inspiration, not only is she the first african american to win the Google contest but she's inspiring people from all types of backgrounds and also receiving scholarship money from her efforts.  And lets be honest, Sallie Mae NEVER stops calling so scholarships are a HUGE blessing. Seeing things like this keep me going, it reminds me how creativity can impact and how you can be an inspiration. And as a black woman it reminds me we can do ANYTHING, Black Girl Magic is a real thing. #shoutout to Akilah, you the best.

See more of her work here: